Systems thinking first. Software second.

Custom apps, software and AI for your business. Live in weeks, not months.

If you can imagine it, I can build it. No templates, no product list, no limits. Software shaped to exactly how your business runs, at a fraction of traditional agency cost.

Limited build slots each month
Projects from $500
Delivered in 3 days to 4 weeks
You own everything I build
Systems first

You bring the problem. I build the bridge.

You do not need a spec, a brief or any technical knowledge, because building software is the easy part. Systems are what I do. What makes the difference is the thinking before the code: I look at how your whole business runs, design the system that fixes the problem, then build the tech that runs it. Plenty of people can build an app. The difference is the system behind it. That consulting work is not an extra I quote for, it is the first half of every project.

Step 1

You have a problem

Something in your business is slow, manual, messy or leaking money. That is all I need from you.

Step 2

I create the system

I map how it should work: the process, the people and every moving part, designed around how you actually operate.

Step 3

I build the tech

Custom software shaped to that system, live in weeks and doing the heavy lifting from day one.

What the systems work covers

Map how it actually runs

I walk your process end to end. Who does what, where it stalls, what gets typed in twice, and what is held together by one person remembering.

Find what is really broken

The problem you can feel is rarely the problem you have. I work out which part is actually costing you the money and the hours.

Decide what should not be software

Sometimes the fix is a process change, a policy or a conversation. I will tell you. You do not pay me to build something you do not need.

One tool, not ten subscriptions

Your business does not need more apps. It needs one that fits.

A CRM here, a project tool there, a comms app, a booking system, spreadsheets and Google Workspace holding it all together. Every one is a separate subscription, a separate login and a separate island. Your team spends the day copying information between apps that were never built for your business and do not talk to each other.

CRM$/mo Project management$/mo Team chat$/user/mo Booking system$/mo Email marketing$/mo Forms$/mo Spreadsheetseverywhere Google Workspace$/user/mo

One tool. Built for you. Yours.

I custom build a single system that brings it all together: your customers, your team, your bookings, your comms and your numbers in one place, actually connected and shaped to how your business runs. One login. One monthly cost. No more copy and paste between islands.

Mission Control

One screen that tells you how the business is actually going.

Most owners find out something went wrong a month later, in a report, from someone else. I build you a single dashboard that pulls the whole business into one view: money in, money out, who is buying, who is leaving, what the team did today. No logging into five tools to piece it together.

Example dashboard

Your numbers, not a template

The tiles are the figures that actually decide your week. Every business watches something different, so I build yours around what you check first thing in the morning.

Your decisions, built in

What counts as a problem, what the threshold is, who gets told and when. I put your judgement into the system so it watches the things you would watch.

It runs when you are not there

It chases the overdue invoice, flags the customer who has gone quiet and tells the right person before it becomes a problem. The business keeps running the way you run it.

What I build

If your business needs it, I can build it.

Member and customer apps

Memberships, payments, check ins, points and rewards, push notifications.

Booking systems

Online bookings with payments, staff calendars and automated reminders.

Point of sale and inventory

Barcode inventory, card and QR payments, multiple locations, supplier access.

Ticketing and events

Ticket sales, QR scanning at the door, seating, dashboards and payouts.

Portals and CRMs

Client portals, lead pipelines, order tracking and internal team platforms.

AI assistants and automation

Website chatbots trained on your business, voice tools, smart lead follow up.

Online stores

Product catalogues, pre orders, Stripe checkout and order management.

Websites and landing pages

Fast branded sites and campaign pages that capture and convert leads.

Pricing

Projects from $500. Every job quoted on scope.

Personal
$500
  • A personal mini app to solve your biggest productivity problems
  • Voice, task management and automated reminders
  • Live in 3 days
Hosting $99 a year
Starter
$1,500 +
  • Landing pages and lead capture
  • Booking forms with payments
  • AI chatbot trained on your business
  • Typically live in about a week
Hosting $29 a month
Build
$5,000 +
  • Booking systems and client portals
  • Online stores
  • Internal team tools and dashboards
  • Typically live in 2 to 3 weeks
Hosting from $49 a month
Platform
$10,000 +
  • Member apps with billing
  • Point of sale and inventory
  • Ticketing and multi user platforms
  • Typically live in about a month
Hosting from $99 a month

These bands are a guide only. Tell me what you need and you will have a fixed quote and delivery date before anything starts. The systems consulting is included in every project, never billed as a separate engagement.

How it works

Three steps between you and your new tool.

01

Tell me the problem

A short call or message about what your business needs. I map the system before anything is quoted, then you get a fixed quote and a delivery date.

02

I build it

You see progress on a live link as it comes together and give feedback as we go.

03

You own it

Your tool goes live on your domain. I handle hosting and support, and you own what I built.